招生管理和营销副总裁

登记管理

• 引领发展, 实现, 并对战略进行监控, 国内本科生多年招生计划, 转移, 国际, 研究生入学目标.
• 分析目前的招生情况, 市场营销, 本地留存趋势, 区域, 在全国范围内, 在国际上指导规划.
• 推动实现多元化的举措, 股本, 包容, 以及在招生和留住学生方面的无障碍目标.
• Man年龄s and mentors five experienced direct reports who are enrollment and 市场营销 引领ers in fostering a future oriented team able to translate goals, 策略, 以及对战术计划的渴望.
• Partners with the Associate Vice President of 登记管理 and Vice President for Finance and Administration to set overall enrollment goals; then works to model, 测试, propose and 实现 financial aid 策略 to reach the optimal mix of head count and tuition, 费, 以及新生和在读学生的辅助收入.
• Establishes training and evaluation protocols for all enrollment man年龄ment staff with the goal of developing and retaining a team of committed, 注重结果的招聘专业人士.
• Serves as the administrative liaison to the 理事会’ Enrollment 和市场营销 Committee.
• 参与学校共同治理, 包括在项目发展委员会任职, which analyzes data and identifies market opportunities for academic program expansion and growth of existing programs.
• 作为保留团队的一员来发展, 实现, 并监督旨在提高学生毅力的举措.
• Serves on a variety of campus committees including Archways Magazine Committee, 学术标准委员会, 以及预算咨询委员会. 
• Develops strong cross-departmental and divisional relationships to 支持 the enrollment, 保留, 以及日益多样化的学生群体的成功.
• 在校园内外的活动和事件中代表大学.

市场推广及传播

• Ensures that the University has a proactive 市场营销 and communication plan that serves the goals and priorities set through the 战略计划.
• Oversees the creation of a comprehensive 市场营销 and communication plan based on trends, 目标市场, data, 和分析学来满足本科生, 转移, 毕业目标.
• Leads a dedicated 市场营销 and communications team in meeting the complex priorities of serving multiple audiences, and demonstrates expertise in evolving consumer expectations and behavior and changes in channels of communication.
• 在危机沟通和公共关系方面发挥领导作用, 培养和提升公众认知, 为不同的观众提供大学的知识和欣赏.
• 提供领导力发展, 支持, 实现, and evaluate comprehensive 市场营销 communications 策略 to address the specific interests and needs of unique student, 家长, 校友, 社区人口.